The Broadcom Partner Difference: Navigating AI Adoption

A five-part article series about how Broadcom partners are delivering innovation, efficiency, and business value to customers around the world

AI is transforming the way businesses operate across industries. ​According to a recent MIT CISR survey, enterprises are making significant strides in their AI maturity. ​In fact, global studies reveal that over 70% of enterprises have integrated AI into at least one business function, a dramatic increase from roughly half of enterprises just a year ago. As trusted advisors, our Broadcom partners work closely with customers to navigate their AI journey.

The Need for an AI Strategy

While there is a rush to adopt AI, many companies often don’t have an agreed-upon business use case for the technology or detailed plans on how to integrate it into their current IT environment. Not surprisingly, the use of AI-enhanced tools is often the first step on a customer’s AI journey. Anne Hennsel, Division Manager at MAXXYS, an independent IT software systems integrator specializing in modernizing complex IT landscapes and a Broadcom Pinnacle partner based in Germany, highlights the critical role of AI-driven automation in today’s digital transformation. ​ “Almost everything revolves around AI, and our customers expect it to be seamlessly built into their everyday operations,” she explains. ​“They need smarter ways to cut down on redundant tasks, and that’s where AI-powered automation is becoming essential—not just to make things more efficient, but to enable smarter, faster decision-making.” ​

Emily Martin, Executive Vice President of Hybrid Platforms at Pellera Technologies, a leader in enterprise IT solutions and a Pinnacle Solution Provider Partner for Broadcom by VMware based in Florida, notes that 100% of Pellera’s customers are leveraging tools with embedded AI.  “Whether it’s Salesforce with AI tools or Microsoft Copilot, everyone is using AI in some way,” she says, with a healthy subset of innovative customers developing their own AI applications, such as internal chatbots and enterprise large language models (LLMs). ​

Emily Harnish, Chief Marketing Officer at Pellera, emphasizes the challenges customers face in navigating the complexity of AI adoption. “There’s complexity in where to start with AI, how deep to go, and why AI initiatives are necessary for the growth of an organization,” she says. ​ Pellera’s mission is to help customers design an AI strategy to unlock maximum business value from their investment. ​

Harnish highlights the importance of flexibility in meeting customer needs. “Our partnership allows us to scale based on each customer’s unique vertical and mission. ​ We continually evolve alongside them, empowering them to capitalize on new opportunities in real time,” she explains. ​ Pellera’s team of 1,700 technical resources across cloud, cyber, digital infrastructure, and AI ensures they can address customer challenges effectively. ​While many early AI tools focus on automation, Martin is excited about working with customers that are maturing in their use of AI. ​“Successful AI adoption is guided by an outcome a customer is looking to achieve, our understanding of how the data, infrastructure and workflow interconnects is what leads to success.  I’m eager to see how our customers evolve their businesses with the implementation of AI capabilities,” she says. ​

Meanwhile, Pellera has started over a dozen VCF 9 migration projects and are seeing significant value in the early stages. Martin points to VCF 9 as a key enabler of hybrid cloud delivery models, offering consistent performance across on-premises and cloud environments. ​ “VCF 9 introduces tools that are AI-enabled and simplify operations. As emerging workloads require increasingly performant and well governed infrastructure, VCF 9 delivers the flexibility and agility required to support a diverse mix of workloads successfully.”

Moving Beyond Experimentation ​

Francisco Perez Van Der Oord, Founder and President of ITQ, a leading specialist in hybrid cloud, cloud native, digital workspace solutions, and Private AI and a Pinnacle Solution Provider Partner for Broadcom headquartered in the Netherlands, notes the growing interest in private AI solutions. ​“Customers want to deploy AI capabilities close to their existing applications and within their own private clouds. ​We support them with AI-ready infrastructure projects built on VMware Cloud Foundation (VCF),” he says. ​ITQ is actively helping customers adopt private AI solutions and is working on multiple AI use cases, which Perez van der Oord believes will be transformative in the coming years.

Perez Van Der Oord also observes a shift in customer behavior: “What we are seeing right now is that customers who experimented with AI on public infrastructures now want to bring it to the next level. ​They want to move to production and bring AI into private environments.” And the demand for AI has continued to grow. “If you look at our pipeline and how many deals we are working on, I wouldn’t have expected that 12 months ago,” added Perez Van Der Oord. This transition reflects a growing confidence in AI’s capabilities and a desire to integrate it more deeply into business operations. ​

Benjamin Hünemeyer, Managing Director at ITQ, adds that private AI solutions are particularly relevant for industries like financial operations (FinOps).​“FinOps can utilize private AI 100%, and this will definitely not be publicly shared. ​ They will operate this on the VCF stack,” he explains. ​ As automation evolves into AI-driven processes, businesses are exploring how these technologies can unlock new efficiencies and opportunities.​

The Road Ahead

As AI continues to evolve, businesses are exploring how to integrate it more deeply into their operations.  From private AI solutions to hybrid cloud capabilities, the possibilities are vast. ​ With Broadcom’s partner-led services approach, industry leaders like MAXXYS, ITQ, and Pellera Technologies are helping customers navigate this journey, providing the necessary tools and expertise needed to unlock AI’s full potential. ​You can learn more about our Expert Advantage partners, like these three and AI services solutions on Broadcom’s INSIGHTS platform.

The future of AI is bright, and its impact on businesses is only beginning to unfold. ​With the right infrastructure, governance, and readiness, enterprises are poised to take their AI journey to the next level.