Tech Explained: Here’s a simplified explanation of the latest technology update around Tech Explained: Zac Sheffer Joins Sanguine Technology Solutions as Chief Technology Officer to lead AI and platform innovation behind Introzy. in Simple Termsand what it means for users..
“Zac brings the rare combination of technical depth and commercial understanding,” said Chelsey Lambert, President & COO of STS. “Yes, he builds elegant systems. But he also builds technology that is beautiful to use, scales easily, and creates meaningful impact. As we bring Introzy to market and expand our AI capabilities, Zac’s leadership is foundational to how we execute.”
Sheffer will oversee the continued evolution of Introzy’s PartnerOps platform, including automation, attribution, performance tracking, finance and AI-assisted workflows that remove friction from referral, affiliate, channel, and integration partnerships. His role also includes shaping STS’s broader AI roadmap across The Sanguine Collective, ensuring security, privacy, and reliability remain core to every decision.
“What drew me to STS was the clarity of the problem they’re solving,” said Sheffer. “Partnerships are one of the most powerful growth levers in business, but the systems behind them are often fragmented or nonexistent. Introzy is being built to change that. Our focus on AI isn’t AI for novelty’s sake. It’s technology designed to support real revenue through real relationships.”
Sheffer’s appointment comes as STS scales its full go-to-market execution. Working closely with CEO Kevin Chern and President & COO Chelsey Lambert, he will ensure product, partnerships, and platform strategy stay tightly aligned as the company defines the PartnerOps category for SMBs.
About Introzy
Introzy is the modern PartnerOps platform founded by attorney and entrepreneur Kevin Chern and led by SaaS and partnerships expert Chelsey Lambert. Designed for companies of all sizes seeking to scale through partnerships, Introzy provides a centralized system to launch, manage, and scale referral, channel, affiliate, and integration partner programs. With automated infrastructure for onboarding, tracking, and performance reporting, plus a fully managed Partnerships as a Service (PaaS) option, Introzy helps companies build partner programs the right way, from day one.
About Sanguine Technology Solutions
Sanguine Technology Solutions is the technology engine of The Sanguine Collective. Its mission is to build category-defining software that addresses high-friction, high-value problems for often underserved small and mid-sized businesses. From partner operations (Introzy) and intelligent AI-powered SaaS, Sanguine Technology Solutions deliver tools that help businesses grow faster, with more clarity and less chaos.
Media Contact
Sue Foley, Sanguine Marketing Solutions, 1 3127661876, [email protected], https://sanguinesa.com
SOURCE Sanguine Technology Solutions