Lifestyle Trend: TUI combines holidays and lifestyle: new brand shop successfully launched | TUI Group You Should Know

The new shop combines the best of all TUI brand worlds – with carefully selected items that stand for relaxation, exercise, style and joie de vivre. Customers can expect high-quality products with an exclusive character: a special highlight of the range is the TUI HORZN suitcase, which impresses with its design, functionality and quality. In addition to limited collections and seasonal offers, travel agencies and sales partners also benefit from attractive special conditions and access to exclusive products.

‘We want to establish TUI as an international leisure brand – not just for holidays, but also in the everyday lives of our customers,’ says Mario Kriebel, Head of Global Payment & Travel Management at the TUI Group and responsible for the Lifestyle Shop. ‘With the TUI Lifestyle Shop, we have created a new brand experience that combines travel, sport and lifestyle.’

The range will be continuously expanded to include exclusive items and brand collaborations. At the same time, TUI is constantly developing the technical platform with the aim of offering a modern, intuitive and inspiring shopping experience.