Health Update: United States Drive Health & Wellness Food Market Growth at 9.81% – What Experts Say

Leander, Texas and Tokyo, Japan – Jan.08.2026

As per DataM Intelligence research report “Health & Wellness Food Market size reached US$ 0.94 billion in 2024 and is expected to reach US$ 1.99 billion by 2032, growing with a CAGR of 9.81% during the forecast period 2025-2032. ” Rising health consciousness, demand for functional and plant-based products, clean-label trends, personalized nutrition, and preventive healthcare are fueling growth in the health and wellness food market.

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Japan: Recent Industry Developments

In 2025, Japanese manufacturers expanded Foods with Function Claims (FFC) notifications, with record approvals for immune health products including paramylon from Euglena and lactoferrin, meeting demands for gut health, fatigue relief, and immune support.

In November-December 2025, Companies like Morinaga Milk and Kirin Holdings strengthened functional food portfolios targeting aging population needs, such as high-protein and probiotic-enriched products.

In 2025, Brands introduced innovative wellness snacks and beverages with health claims for fat reduction, digestive health, and overall well-being.

United States: Recent Industry Developments

In 2025, Major players like PepsiCo and Celsius Holdings pursued acquisitions in functional beverages (e.g., prebiotic sodas and energy drinks), expanding healthier, wellness-oriented options.

In 2025, Companies including Danone and Mondelez invested in clean-label, plant-based, and nutrient-enriched products to align with consumer preferences for natural ingredients.

Throughout 2025, Brands launched probiotic, fortified, and low-sugar innovations, driven by 71% of US consumers willing to pay premiums for transparent, natural products.

Health & Wellness Food Market: Drivers

The health and wellness food market is driven by growing consumer awareness of nutrition’s role in preventing lifestyle diseases like obesity and diabetes, shifting preferences toward functional foods enriched with probiotics, vitamins, and minerals. Demand for plant-based, organic, clean-label, and personalized nutrition products fuels innovation and reliance on advanced food technologies.

Rising disposable incomes in emerging markets, e-commerce growth for better accessibility, and supportive regulations further accelerate momentum, alongside trends in sustainability, immune-boosting foods, and holistic well-being.

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Health & Wellness Food Market: Major Players

Nestlé S.A., Danone S.A., PepsiCo Inc., General Mills Inc., Kraft Heinz Company, Mondelez International Inc., GlaxoSmithKline PLC, Abbott Laboratories, Herbalife Nutrition Ltd., Archer Daniels Midland Company.

Segment Covered in the Health & Wellness Food Market:

By Product

Functional Foods, Organic Foods, Better-For-You (BFY) Foods, Healthy Beverages, Others.

By Distribution Channel

Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online Retailers, Others.

By Ingredients

Probiotics, Proteins & Amino Acids, Vitamins & Minerals, Omega-3 Fatty Acids, Dietary Fibers, Others.

Regional Analysis

North America – Dominant Share

North America leads with high consumer health awareness, prevalence of lifestyle diseases, strong demand for functional/plant-based products, clean-label preferences, FDA support, and innovations in personalized nutrition.

Asia Pacific – Fastest-Growing

Asia Pacific expands rapidly due to urbanization, rising incomes, shifting lifestyles, growing demand for processed and wellness foods, and influence of traditional holistic practices.

Europe – Significant Share

Europe grows with focus on organic, sustainable, and natural products amid regulatory emphasis on health claims.

South America – Gradual Growth

South America shows steady progress driven by increasing health awareness and expanding retail for nutritious options.

Middle East & Africa – Emerging Growth

Middle East & Africa rises with urbanization, investments in FMCG, and growing adoption of health-focused diets.

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Competitive Landscape

Technology Roadmap Analysis

Sustainability Impact Analysis

KOL / Stakeholder Insights

Consumer Behavior & Demand Analysis

Import-Export Data Monitoring

Live Market & Pricing Trends

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