Health Update: The State of Men’s Wellness Today: Why This Conversation Matters — and Why Experts, Coaches & Healers Are Finding a Home at The Good Men Project – What Experts Say

Over the past decade, conversations about men’s wellness have shifted in ways few could have predicted. Anxiety, loneliness, burnout, trauma, fatherhood, identity, physical health, and emotional literacy—these topics were once whispered, if they were discussed at all.

Today, they shape the cultural moment.

The Good Men Project has been covering these issues since long before “men’s mental health” became a hashtag. Since 2010, we’ve published work from more than 10,000 authors, including therapists, coaches, social workers, recovery specialists, physicians, personal development experts, and men telling their stories for the first time.

What we’ve witnessed over 15 years is clear:

The wellness crisis facing men is real—but so is the hunger for growth, connection, healing, and purpose.

This is the conversation we exist to hold.

And increasingly, it’s a conversation experts want to join.

Men’s Wellness Is No Longer a “Niche Issue.” It’s a Cultural Reality.

Men today are reporting:

• Higher rates of loneliness

• Rising anxiety and depressive symptoms

• Growing disconnection

• Pressure to succeed without support

• Identity confusion as gender roles evolve

• Trauma that goes unacknowledged

• Difficulty accessing mental health care

• Social isolation in digital-first environments

These are not abstract trends—they’re lived experiences. They show up in the stories men submit to the site, in the comments on our articles, and in the weekly calls inside our Premium Membership community.

For years, we’ve shared stories that cut through the stereotypes:

• The man navigating depression behind a professional façade

• The father learning to parent without a blueprint

• The athlete confronting long-term concussion effects

• The veteran processing trauma in silence

• The man trying therapy for the first time

• The husband rebuilding a marriage after emotional shutdown

These stories change the teller and change the reader. They create a cultural archive of what men are experiencing, what they’re learning, and what they need.

Why Wellness Experts and Coaches Are Now Part of This Movement

The ecosystem around men’s wellness has expanded dramatically:

• Therapists specializing in men’s issues

• Life coaches helping men develop emotional intelligence

• Recovery specialists talking openly about addiction

• Executive coaches teaching conscious leadership

• Somatic healers addressing stored trauma

• Personal development authors bridging research and lived experience

• Startups building mental health apps, programs, and support tools

These experts are no longer outside the “men’s conversation.”
They are helping define it.

The challenge is getting their work in front of the right audience.

And that is where mission-centered publishing matters.

Why The Good Men Project Has Become a Trusted Home for Men’s Wellness Voices

Most wellness content on the internet falls into one of two categories:

1. Generic listicles built for search engines

2. Clinical material built for professionals, not everyday men

There are very few spaces where men, experts, and storytellers meet at the crossroads of:

That’s what GMP has built.

1. We normalize conversations men rarely get to have.

Our pieces on anxiety, emotional repression, trauma, fatherhood, and relationships regularly reach tens of thousands of readers.

2. We reject stereotypes and the “man-box.”

Men are not broken; they are becoming. Our work helps broaden what masculine wellness can mean.

3. We balance story with substance.

Readers trust the blend of real voices and expert analysis.

4. We are a multi-platform ecosystem.

Contributors aren’t just “posting an article”—they’re entering a network of:

• The Good Men Project (flagship site)

• Our Masculinity Substack (identity, emotional health, cultural analysis)

• Our Relationship & Dating Substack (4 posts per week)

• Our 8 Medium publications reaching 150,000+ followers

• Our social presence (1.5+ million combined followers)

• A Premium Member community engaged in weekly calls about culture, mental health, relationships, and more

Experts come for the visibility.
They stay for the mission.

What Men Are Searching for Today — and Why Experts Must Respond

Three themes come up again and again in our high-performing content:

1. Men Are Trying to Understand Themselves Emotionally

Not in a vague sense—but in practical ways that shape daily life:

This is personal development in real time.

2. Men Want Tools, Not Platitudes

They want frameworks, not clichés.
Immersive guides, not slogans.

This is why coaches, therapists, and wellness professionals thrive on GMP: they offer practical wisdom rooted in expertise.

3. Men Want to Feel Seen Without Being Shamed

This is the cornerstone of all effective wellness content.

The modern man wants to grow.
He just needs a place where growth feels like possibility, not judgment.

The Role of Coaches, Therapists & Experts in a Mission-Driven Media Space

When an expert publishes on a generic site, their work becomes:

But when they publish on a mission-driven platform, their work becomes part of a larger narrative.

Their insights sit alongside:

• men confronting trauma

• fathers learning emotional presence

• discussions on race, gender, and identity

• stories of recovery and resilience

• explorations of masculinity and modern society

This context matters.

It shapes how readers perceive the expert:
as a guide, not a marketer.

It shapes how Google perceives the expert:
as an authority within a high-trust conversation.

And it shapes how the expert perceives themselves:
as part of a movement, not just a content pipeline.

Case Study: A Trauma-Informed Coach Building Authority

A men’s trauma coach published an article on emotional shutdown and relationship harm. Within two months:

• his site traffic increased through long-tail emotional wellness keywords

• two podcasts requested interviews

• a men’s group invited him to speak

• several readers contacted him directly for coaching

• his article became evergreen on search

He wasn’t trying to “sell.”
He contributed meaningfully to a conversation men deeply care about.

That authenticity is what converts.

Why Guest Posts Work in a Mission-Driven Ecosystem

We rarely talk about guest posts as a standalone product.

Because they’re not.

A guest post on GMP lives in a context that dramatically enhances its value:

→ Authority:

You’re speaking from inside one of the most respected communities for men’s growth and wellness.

→ Topical alignment:

Google sees your expertise connected to men’s wellness, identity, growth, relationships, and emotional intelligence.

→ Social amplification:

Your piece can be shared across our broad social ecosystem.

→ Cross-platform presence:

Top-performing articles may be republished (with attribution) to Medium or referenced in our Substack essays.

→ Narrative integration:

Readers see your work as part of a mission—not an ad.

This is why our sponsored posts and branded partnerships outperform generic wellness placements.
This is why PR teams choose us.
This is why coaches build multi-year relationships with our platform.
This is why wellness startups use GMP to launch new products.

The context is the conversion.

The Future of Men’s Wellness Belongs to Collaborative Voices

The issues men face aren’t simple:

• increasing loneliness

• rising anxiety

• addiction

• suicide rates

• stress and burnout

• unresolved trauma

• shifting identity roles

• economic instability

• relationship pressures

• digital overstimulation

• isolation from community

No single expert can address them alone.

The most impactful change happens when:

That is what The Good Men Project is architected to support.

A multi-voiced, multi-platform conversation.

If You Work in Men’s Wellness, Personal Development, Therapy or Coaching—Your Voice Belongs Here

Whether you:

• run a coaching practice

• authored a book

• lead a nonprofit

• built a wellness app

• host a podcast

• run retreats or men’s groups

• specialize in trauma recovery

• work at the intersection of gender & psychology

• focus on relationships, fatherhood, identity or purpose

There is a place here for your work.

Your insights can help change men’s lives.

Your expertise can help shape a healthier masculinity.

And your contribution becomes part of a cultural archive that is bigger than any individual post.

Ready to Contribute to the Conversation?

We welcome experts who want to:

Write for us
Promote a wellness program or coaching practice
Share research or trauma-informed insights
Build thought leadership
Partner as a brand aligned with men’s wellbeing
Connect with our Premium Member community
Amplify mental health and emotional wellness work

This is more than a publication.
It is a living conversation about what men are facing—and what they can become.

Join us.
The work you’re doing matters more than ever.

Email [email protected] for more information

—

Photo: iStock