Health Update: Health Update: SuperLiving Secures $2 Million to Bring AI-Powered Wellness to Bharat’s Tier 2 and 3 Cities – What Experts Say– What Experts Say.
SuperLiving, an AI-driven preventive health and lifestyle platform, has raised $2 million in a new funding round led by Kae Capital. The round also saw participation from All In Capital and several strategic angel investors.
This fresh capital follows a seed injection of ₹2 crore (approximately $235K) in September 2025, which the startup secured after winning the prestigious “Elevator Pitch” event. The Bengaluru-based company plans to use the proceeds to deepen its AI capabilities, expand its vernacular content library, and aggressively scale its distribution network across Tier 2 and Tier 3 India.
Wellness Tailored for “Bharat”
Founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, SuperLiving is breaking the “metro-centric” mold of health apps. While most wellness platforms focus on expensive supplements and high-intensity gym regimens, SuperLiving targets the 25–55 age group in smaller towns with a focus on sustainable, daily habits.
The platform distinguishes itself through:
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Cultural Context: Guidance that respects regional dietary habits and lifestyle constraints.
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Mass Adoption Pricing: Personalized courses priced affordably between ₹99 and ₹250.
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Bite-Sized Learning: Short, actionable modules on nutrition, movement, sleep, and stress.
The Power of the 24/7 AI Companion
At the heart of the platform is an AI companion that adapts to over 115 lifestyle parameters. Unlike generic trackers, SuperLiving’s AI provides “habit-building nudges” that evolve based on a user’s real-time activity and cultural nuances.
The startup’s strategy is already yielding results. Within just 2.5 months of monetization, SuperLiving reported that over 70% of its paying users hail from Tier 2 towns and beyond. This data underscores a massive, untapped demand for professional lifestyle guidance outside of India’s major metropolitan hubs.
Expanding the “Preventive” Ecosystem
SuperLiving currently operates across four key pillars: nutrition, fitness, mental wellness, and pregnancy. By utilizing gamified trackers and rewards, the platform keeps users engaged without the need for “extreme regimens” or “supplement upsells.”
Sunitha Viswanathan, Partner at Kae Capital, commented on the investment:
“SuperLiving is solving for the ‘Great Indian Belly’—the widening middle class that seeks better health but lacks accessible, culturally relevant tools. Their ability to monetize in Tier 2 cities so early on is a testament to the product-market fit.”
By: Vanshika Tayal