Health Update: Health Update: Fittr partners Shahid Kapoor to unveil ‘Health Is Freedom’ wellness philosophy, ETBrandEquity – What Experts Say– What Experts Say.
Fittr, India’s preventive healthcare company, marked its ten year milestone by introducing a new wellness philosophy, Health Is Freedom, in partnership with actor Shahid Kapoor. Moving away from a narrow focus on physical appearance, rigid routines or short-term fitness goals, the philosophy positions health as an enabler of choice, confidence and control. It underscores the belief that good health allows individuals to live life on their own terms, with sustained energy and balance.
Fittr founder and chief executive Jitendra Chouksey said Shahid Kapoor reflects this mindset, representing a generation that values long-term health, mindful living and equilibrium. Together, Fittr and Kapoor aim to reframe India’s wellness narrative from how people look to how well and how freely they live.
“At Fittr, we believe that when you’re healthy, you’re truly free to live fully, make better choices and stay ahead of lifestyle diseases that silently erode quality of life,” Chouksey said.
As part of its anniversary initiatives, Fittr also announced a nationwide preventive health mission focused on tackling diabetes. Under the programme, the company will offer free HbA1c tests through its platforms to enable early detection and timely preventive action. “India is currently the diabetes capital of the world. At Fittr, we are committed to reversing this through awareness, access and action,” Chouksey added.
Through its Health Is Freedom philosophy and preventive health initiatives, Fittr said it remains focused on its long-term goal of building a healthier and stronger India, where healthcare empowers people to live better lives rather than restrict them.
