Market Update: MoC hosts 19th Cambodian products exhibition to boost local economy – Full Analysis

Synopsis: The four-day fair help promote local products and services, create business-matching opportunities among entrepreneurs, and expand trade prospects nationwide.

The 19th Cambodian Products, Fruits and Vegetables Exhibition 2026 was held in Siem Reap province under the theme ‘Promoting and Supporting National Products,’ to strengthen the local economy.

Organised by the Ministry of Commerce (MoC), the four-day exhibition was held from February 26 to March 1, which brought together 92 companies, enterprises, traders, producers, communities and growers across 110 booths.

The event provided farmers, traders and entrepreneurs with an opportunity to showcase their products, explore new business prospects and enhance trade collaboration.

The opening ceremony was presided over by Samheng Bora, Secretary of State at the MoC, Neak Neron, Siem Reap Deputy Governor, along with officials from the Department of Commerce. A large number of representatives from provincial departments and units, business associations, enterprises and students took part in the exhibition.

Addressing the event, Bora said that the exhibition aims to promote and support the use of Cambodian products and services, create business-matching opportunities among local entrepreneurs, and expand trade prospects nationwide.

“Organising this exhibition is very important in promoting #MadeInCambodia national products to encourage greater domestic consumption and attract both national and international tourists to better understand Cambodian products,” he said.

“It also provides a valuable platform for traders, business operators, service providers, exporters and importers, fruit and vegetable growers, and farm owners to showcase, promote, and sell quality, well-presented, and hygienic products made in Cambodia to the public.”

It may be recalled that to further encourage the use of national products, the MoC launched the ‘National Product Campaign #MadeInCambodia’ on February 14. The campaign will be held every month throughout the year in malls and mini-marts in the capital and across provinces.

At the time, Neron noted that besides tourism, Siem Reap has strong potential in agriculture, services and agro-processing. He highlighted that the province produces a wide range of crops, including vegetables and fruits, with farmers now able to supply high-quality and safe produce to the market.