Market Update: We break down the business implications, market impact, and expert insights related to Market Update: Mikko Sairanen: Industrial business models in a low-carbon circular economy must be grounded in expected and experienced customer value – Full Analysis.
Photo: Vesa-Matti Väärä
The transition to a low-carbon circular economy is transforming not only business logics across different industry sectors but also business customers’ value perceptions. In his doctoral dissertation, MSc (Tech) Mikko Sairanen explores industrial business models in a low-carbon circular economy through a novel customer-oriented perspective. With empirical evidence across a variety of sectors, Sairanen’s work conceptualizes the linkages between circular and low-carbon business models, constructs a multidimensional framework of customer-perceived values, and outlines the key aspects in ensuring that such business models generate both expected and experienced customer-perceived value. The dissertation enables industrial companies to understand the full range of potential business models and the circumstances of value capture in a low-carbon circular economy, promoting customer-oriented business model development.
The doctoral dissertation of MSc (Tech) Mikko Sairanen in the field of industrial engineering and management titled Industrial Business Models in a Low-Carbon Circular Economy: A Customer Value-Oriented Perspective will be publicly examined at the Faculty of Management and Business at Tampere University on 20 March 2026.
The Opponent will be Professor Daniela Pigosso from the Technical University of Denmark. The Custos will be Professor Leena Aarikka-Stenroos from the Faculty of Management and Business.