Health Update: Health Update: the deals, trends and strategic shifts reshaping the health and wellness market – What Experts Say– What Experts Say.
Consumers are rethinking what they eat, drink and which supplements they use and the M&A market is following close behind.
The past 18 months have seen legacy food and beverage giants scramble to acquire insurgent brands, GLP-1 adoption rewrite the supplement playbook and clinical credibility emerge as the defining currency of deal value. Nutraceutical Business Review maps the deals driving this transformation and what they signal for the sector.
Legacy players play catch-up
2025 marked a new era of aggressive, innovation-led portfolio reconfiguration for the food and beverage (F&B) industry. With PepsiCo’s $1.95bn acquisition of Poppi and Hershey’s purchase of LesserEvil, it’s clear that larger legacy companies have been caught off guard by breakout “insurgent brands” — products that consumers regard as premium, made with cleaner ingredients, or simply better for them.
In 2024, global sales for premium F&B brands rose by 3% while mainstream brand volumes declined by 1%.
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- Companies:
- IFF
- Danone
- Muller UK and Ireland
- SuanNutra Inc
See more