Explained: This article explains the political background, key decisions, and possible outcomes related to Explained : Turkey’s Tourism Board Is Betting Indian Cultural Ties Can Outrun Politics and Its Impact and why it matters right now.
Turkey’s tourism board is looking for new ways to entice more Indian travelers nearly a year after the Pahalgam attack in Kashmir provoked tensions between Turkey and India.
“The India market means a lot for Turkiye,” a spokesperson of the Turkiye Tourism Promotion and Development Agency (TGA) told Skift. “The Indian market is growing rapidly in terms of outbound. And we see in the roadshows that everyone is working to have more share from this huge market.”
Over the past three years, Indians account for a tiny share of the tourism to Turkey – at around 0.5-0.6% of inbound tourism to the country.
That number seemed to be dipping of late due to geopolitical tensions. In May 2025, an Islamist terror attack on Hindu tourists in Pahalgam, Kashmir, killed