Health Update: Creative Agency Alice Partners With EyePromise To Chart A New Course In Health And Wellness Branding – What Experts Say

LOS ANGELES, CA — Alice, the design and technology consultancy known for helping transform the branding and aesthetics of modern health and wellness companies, has unveiled a comprehensive new brand identity and digital ecosystem for EyePromise, bringing together three trusted names in eye care — EyePromise, PRN Vision Group, and Avenova—under a unified brand experience.

“We set out to merge three organizations into one, build a brand that sets a new standard in eye care, and bring it all to life with a best-in-class digital experience,” said Kimberly Shartsis, Brand Marketing Lead at EyePromise. 

The project cements Alice’s growing influence in the healthcare and wellness marketing sphere. Through work with companies such as microbiome innovator Pendulum, mental wellness platform Joy101, and now EyePromise, the agency is helping organizations translate complex science into accessible, emotionally intelligent brand experiences without sacrificing clinical credibility.

“We’re seeing a profound shift in how health and wellness brands present themselves to the world,” said Paul Woods, Founder and Chief Design Officer at Alice. “Consumers want the reassurance of rigorous science, but they also expect brands to communicate with clarity, empathy, and design intelligence. Our role is helping organizations bridge those two worlds. We achieved that with the EyePromise work.”

The EyePromise engagement includes the creation of a new brand identity, an e-commerce platform, a provider portal, a digital/print campaign, and the migration of legacy customer and marketing systems into a single scalable technology foundation.

A Brand Built Around Trust:
The new EyePromise identity was developed around a clear strategic idea: a promise made, and a promise kept. Inspired by the ethical foundation of medical practice and the spirit of the Doctor’s Oath, the brand reflects the responsibility inherent in eye care—where trust is earned through evidence, restraint, and long-term commitment rather than persuasion.

The identity introduces a cohesive visual system designed to communicate both clinical authority and human care. A distinctive graphic signature inspired by a doctor’s handwritten mark symbolizes personal accountability, while a precise typographic system, restrained color palette, and balanced photographic style reinforce credibility and confidence.

A Unified Digital Experience:
Alice also designed and developed a new digital ecosystem that brings the brand to life through a clear and intuitive online experience. The new website integrates education, product discovery, and e-commerce into a cohesive journey that helps consumers better understand their eye health while easily finding relevant solutions. The e-commerce experience was intentionally designed as an extension of the educational framework—supporting informed decision-making through clarity and guidance rather than urgency.

For eye care professionals, Alice created a dedicated provider portal offering streamlined access to practice resources, educational materials, and wholesale purchasing tools, strengthening the connection between clinical expertise, product recommendations, and patient care.

A Platform Built for Scale:
The new EyePromise digital experience is supported by a Shopify-based platform integrated with NetSuite ERP, enabling both consumer ecommerce and professional tools within a unified infrastructure. As part of the transformation, Alice led a comprehensive data migration from seven legacy systems, consolidating user accounts, marketing systems, and operational data into a streamlined platform designed to support long-term growth.

Reshaping How Health/Wellness Brand Image:

The project continues Alice’s growing influence in reshaping how healthcare and wellness brands communicate with modern consumers. Through work with companies such as microbiome innovator Pendulum, mental wellness platform Joy101, and now EyePromise, the firm is helping organizations translate complex science into accessible, emotionally intelligent brand experiences without sacrificing clinical credibility.