Health Update: France’s Novotel 37 Collective is Changing the Wellness Game with World-Class Experts Offering Practical Tips for Everyday Life – What Experts Say

In an era where wellness often seems like an unattainable luxury, Novotel Hotels is pioneering a shift with the launch of its Novotel 37 Collective, an innovative wellness movement designed to make longevity accessible to all. With a diverse group of world-class athletes, culinary innovators, and wellness experts leading the charge, this initiative aims to prove that small, sustainable daily changes can lead to profound transformations in health and wellbeing.

The Novotel 37 Collective draws inspiration from a powerful mathematical principle: just 1% improvement every day can create a 37-fold positive change over a year. The initiative rejects extreme wellness trends and instead focuses on achievable, enjoyable steps that anyone can incorporate into their everyday life. Whether you’re traveling for business, planning a family vacation, or simply navigating daily routines, the Novotel 37 Collective offers a realistic pathway to better health.

A Global Movement Led by Extraordinary Trailblazers

The launch of the Novotel 37 Collective brings together influential figures who are champions of incremental improvement and sustainable wellness. Each member of the Collective represents a different aspect of wellbeing, from movement and nutrition to sleep and mental clarity, showing that small daily actions can make a huge difference.

• Kauli Vaast – Olympic gold medalist and surfing prodigy, Kauli Vaast is not just about conquering the waves but embracing the power of incremental improvement. His disciplined approach to wellness mirrors the steady force of the ocean.
• Alfie Steiner – A plant-forward culinary innovator, Alfie is redefining the way we think about food. His nutritious, flavour-packed meals prove that healthy eating doesn’t require sacrifice or compromise on taste.
• Javier Pastore – A football legend, Pastore brings his expertise in mental clarity, strategic thinking, and daily habits that sustained his world-class career. His insights into the mental side of wellness are invaluable for both athletes and everyday people.
• Olivia Arezzolo – As Novotel’s sleep expert, Olivia brings the latest in sleep science to the forefront. Her actionable advice helps travelers maximize their sleep quality, boosting performance and wellbeing.

These trailblazers are just the beginning. The Novotel 37 Collective continues to grow, attracting diverse voices from the fields of fitness, culinary arts, family wellness, and ocean preservation. The movement is about more than just inspiration—it’s about providing tangible tools that people can use to transform their lives, no matter their background or lifestyle.

A New Approach to Wellness and Longevity

In recent years, wellness trends have been dominated by extreme measures, often reserved for those with the time and financial resources to devote to them. But Novotel’s initiative challenges this notion, demonstrating that extraordinary health doesn’t require perfection. Instead, it’s about making small, consistent choices that compound over time. This aligns with Novotel’s mission to make longevity accessible to all.

“We’re democratizing longevity,” says Jean-Yves Minet, Novotel Global Brand President. “For too long, wellness has been a luxury pursuit requiring extreme measures. The Novotel 37 Collective proves that extraordinary health and happiness come from small, consistent actions anyone can take—whether you’re traveling for business, planning a family vacation, or simply living your daily life.”

Real-Life Strategies for Real People

The Collective’s four core pillars—Eat, Move, Sleep, and Meet—serve as the foundation for a sustainable wellness lifestyle. Through these pillars, Novotel offers simple, actionable advice that can easily fit into any busy lifestyle.

• Eat – Alfie Steiner’s plant-forward culinary innovations make healthy eating accessible and enjoyable. His creations show that nutritious meals can fuel both personal health and environmental sustainability without compromising on taste.
• Move – Kauli Vaast’s approach to movement highlights the importance of joyful activity. His philosophy encourages people to embrace movement in their daily lives, whether they’re surfing, walking, or enjoying a fitness session. Novotel’s partnership with Paris Saint-Germain provides additional tools for guests and families to incorporate more activity into their lives.
• Sleep – Olivia Arezzolo’s expert sleep advice is crucial for travelers who struggle with rest during trips. Her scientifically backed techniques help guests improve their sleep, ensuring they wake up feeling refreshed and ready to take on the day.
• Meet – Javier Pastore offers guidance on building meaningful connections and maintaining mental clarity. His advice is not just for athletes but for anyone looking to find balance in their personal and professional lives.

These practical strategies are not just for the elite or those with extensive resources—they are designed for everyone, anywhere. Whether you’re on a business trip, a family vacation, or simply trying to live a healthier life, the Novotel 37 Collective offers the tools to make real, lasting change.

Global Impact: Longevity is for Everyone

The movement’s reach extends far beyond Novotel’s network of hotels. With over 625 locations across 70 countries, the Novotel 37 Collective is touching lives across the globe, making wellness a priority for travelers everywhere. Through videos, interviews, and on-property experiences, Novotel is sharing the wisdom of its Collective members with a global audience. These resources provide practical tools that anyone can apply to their daily routine, from managing stress to improving nutrition.

Novotel’s research indicates that travelers are increasingly looking for realistic and sustainable ways to improve their health. Traditional wellness trends often require radical commitments, but the Novotel 37 Collective proves that long-lasting change is achievable with small, consistent steps. This approach has resonated with travelers, who are looking for wellness solutions that fit seamlessly into their lives, without the need for extreme measures.

Wellbeing Goals for the Modern Traveler

A global study conducted by Novotel among 9,000 travelers across eight countries reveals that personal development and health are top priorities for many. Interestingly, over half of travelers (50.2%) regularly set personal goals for the year, with health and fitness being key focuses. Gen Z travelers are particularly motivated by career and financial improvement, while older generations tend to focus more on personal growth.

Novotel’s research further shows that the most successful approach to achieving wellness goals is starting small. While 37% of respondents acknowledge that gradual habit formation is the best way forward, this trend is only now beginning to gain momentum. The Novotel 37 Collective encourages travelers to embrace small changes and understand that they can lead to significant, long-term improvements in health and wellbeing.

A Movement Built for the Future

As the wellness landscape evolves, Novotel’s focus on small, consistent improvements is setting the stage for a new era of health and longevity. Through the Novotel 37 Collective, the brand is not just offering inspiration but practical, real-world solutions that everyone can access. Whether you’re a frequent traveler, a busy professional, or someone seeking balance in your life, the Collective’s strategies can help you live a healthier, happier life.

With the continued expansion of the Novotel 37 Collective, the movement is expected to grow even further, bringing together new voices from various disciplines. As it does, the Collective will remain committed to its core belief: that small, consistent improvements, made every day, can lead to extraordinary transformations in wellbeing.