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Most people are not reading 40 to 60 minutes of terms and conditions before buying leggings, skincare, or makeup online. A new study from LegalVision suggests that for some celebrity-founded brands, that fine print is especially dense.
The firm analyzed the terms and conditions for 25 celebrity brands across beauty, fashion, and wellness. To come up with its final “confusion score,” LegalVision looked at a mix of factors, including readability, the amount of legal jargon, how many sentences were hard to understand, how well the document was structured, and whether it included what the study called “gotcha clauses” like “without notice,” “sole discretion,” or “non-refundable.” Each brand then received a weighted confusion score out of 10 based on those metrics.
In other words, this ranking is not about product quality. It is about how difficult the legal fine print may be for the average shopper to read and navigate. This is important, especially since a brand can have loyal customers and well-liked products while still making its terms harder to understand than they need to be.
LOS ANGELES, CA. March 14, 2019: Halsey at the 2019 iHeartRadio Music Awards at the Microsoft Theatre. Picture: Paul Smith/Featureflash
5. About-Face, Halsey
Halsey’s beauty brand rounded out the top five with a confusion score of 6.70 out of 10, according to LegalVision’s analysis.
The study found its terms would take about 52 minutes to read, with a readability score of 28.3. It also flagged the document for a high percentage of difficult sentences, along with 55 instances of legal jargon and 8 hidden clauses. That does not mean there is anything wrong with the products themselves. It just means the legal language behind the purchase may be more complicated than most shoppers expect.
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4. Savage X Fenty, Rihanna
Savage X Fenty came in fourth with a confusion score of 7.45. LegalVision found that its terms contain 89 instances of legal jargon, tying for the highest total in the study, along with 11 hidden trap clauses.
This is also one of the brands on the list where the legal context feels especially relevant. In November 2022, Savage X Fenty agreed to pay $1.2 million to settle a consumer protection lawsuit brought by California prosecutors over its automatic-renewal practices and online VIP membership program. The company did not admit wrongdoing, but the case centered on the kind of subscription and cancellation confusion shoppers are usually trying to avoid in the first place.
Jennifer Aniston at the Los Angeles Premiere of “Wanderlust” held at the Mann Village Theatre in Los Angeles, USA on February 16, 2012. Editorial credit: Tinseltown / Shutterstock.com
3. LolaVie, Jennifer Aniston
Jennifer Aniston’s LolaVie ranked third with a confusion score of 7.52. The terms were estimated to take 59 minutes to read and had the highest number of hidden trap clauses in the full ranking, with 14.
Even though the document scored better on structure than some of the others, the study still found that about 70% of its sentences were hard or very hard to understand. So yes, it may be laid out more clearly than some of the competition, but that does not automatically make it easy to read.
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2. GOOP, Gwyneth Paltrow
GOOP landed in second place with a confusion score of 7.72. It also had the longest terms in the study by far, at 13,672 words, which LegalVision estimates would take about 69 minutes to read.
The brand’s broader regulatory history makes that extra interesting. In 2018, California regulators reached a settlement with Goop that included $145,000 in penalties and restrictions on deceptive health claims after scrutiny tied to wellness marketing. That does not mean every product the brand sells is suspect. It does mean GOOP has already spent years under a brighter consumer-protection spotlight than most brands.
A Fabletics store in a shopping mall. Fabletics is a global, active lifestyle brand that sells both men’s and women’s sportswear, footwear and accessories.
1. Fabletics, Kate Hudson
Fabletics took the top spot with a confusion score of 8.19 out of 10. Its terms were estimated at 50 minutes long, with a readability score of 31.7 and more than 76% of sentences classified as hard or very hard to understand.
That ranking lands differently because the brand has also faced recent legal scrutiny over its VIP membership model. In March 2025, a proposed class action was filed in California federal court alleging Fabletics misled customers about its automatically renewing VIP Membership Program, including hidden auto-renewal terms and the true value of promotional credits. These are still allegations, not findings, but they line up pretty directly with the kind of fine-print confusion this study is trying to measure.
It’s Not Really About the Products
A confusing terms-and-conditions page does not automatically mean a brand makes bad products. Rare Beauty, for example, also appeared in the study’s top 10, and I still use it and love it…I just usually buy it through Sephora. (These are some additional beauty sites I like to shop through that are like Sephora.)
The real issue is how easy it is to miss details on auto-renewals, refunds, final sale policies, or cancellations when the fine print is dense. If you’re buying direct, that part is worth a look before you check out.
For more on celebrity beauty brands, you can also read my pieces on the priciest celebrity-owned makeup brands and the most popular celebrity beauty brands in America right now.