Health Update: VitalMatch, Turin new sports & wellness innovation hub – What Experts Say

The move to the Allianz Stadium also confirms Juventus’ strategy of structurally inserting itself into the innovation circuits, transforming the stadium not only into a sports arena, but into a true platform for entrepreneurial contamination. “Hosting an acceleration programme does not only mean providing space,” explains Carolina Chiappero, Innovation Manager, Juventus Football Club, “it means creating proximity, welcoming entrepreneurial energy and sharing the spirit of a place that represents growth, ambition and passion.

From performance to well-being

In recent years, sport-tech has made a clear shift: it is no longer just the terrain of performance technology or data measurement, but an increasingly integrated segment of the preventive health, digital lifestyle, and mental wellness market, as emphasised by Stefano Molino, Head of the Accelerators Fund of CDP Venture Capital, which manages 15 investment funds, for more than 4.7 billion euros: “Wellness and health occupy an increasingly central space in people’s lives: as a result, sport has also gained a prominent role in everyday life, bringing with it a growing demand for tools and solutions capable of enriching the experience – whether it is amateur or professional practice or simply the pleasure of experiencing it as a spectator The path that led us to the launch of this batch of VitalMatch was rich and stimulating, and the results make us proud. We are convinced that the solutions born from this process can make a real and tangible impact on people’s lives.

The investment formula

VitalMatch fits into this trajectory, focusing on start-ups capable of moving into the new competitive space between sport, health and technology, a market that globally registers steady growth rates in both the consumer and B2B spheres.

The programme will select five start-ups, each of which will receive an investment of between EUR 150 and 400,000 over a 13-week course, between April and June 2026, with hybrid online and in-person sessions in Turin, mentoring, business development, fundraising and direct access to the partners’ industrial network. The path will culminate in the Demo Day in September 2026, also in the Piedmontese capital.

From 10 March to 3 April 2026, start-ups already validated by the market, in the seed or pre-Series A stage, will be able to apply for a growth path that aims to become a reference for those developing technologies dedicated to sports performance, the fan experience and integrated solutions for health, longevity and daily well-being.