Breaking News:Electronics Premier League is back on Amazon.in: Up to 65% off on smartphones, TVs, laptops, and more– What Just Happened

Key Takeaways

• From Samsung Galaxy S26 Ultra and Apple iPhone 17 Pro to Sony BRAVIA TVs, Xiaomi QLED TVs, OnePlus, realme, boAt and more — EPL brings the biggest new launches of the season. 
• Discovery to decision, Amazon India’s AI tools — Rufus, Review Highlights, Price History, Lens AI, and Smartchoice — guide customers through every step of their tech purchase journey.
• Additional instant bank discounts of up to ₹4,500 on HDFC Bank Credit Card and EMI transactions

The Electronics Premier League (EPL) is back on Amazon.in.

Starting midnight on March 6, customers can discover great deals and offers across a wide range of consumer electronics from the latest smartphones, smart TVs, laptops and tablets, to air conditioners, refrigerators, washing machines, cameras, audio devices and more.

Power Play Deals will bring a curated selection of the sharpest offers, refreshed every day through the shopping event. With up to 65% off on products, additional instant bank discount of up to ₹ 4,500 on HDFC Bank Credit Card and EMI transactions, No-Cost EMI options, and attractive exchange benefits, EPL makes every upgrade more accessible than ever this cricket season.

“Last year’s EPL exceeded our expectations, and this year we are scaling that ambition across every dimension. Our focus this year is on AI-powered devices — from AI PCs to smart TVs to on-device AI smartphones — and we want customers to experience that shift firsthand,” says Zeba Khan, Director – Consumer Electronics, Amazon India.

“What has also evolved is how customers discover and decide. Rufus helps customers find products based on their specific use case, Smartchoice surfaces the right options across price bands and needs, and richer product pages give customers the context and confidence to make informed decisions. Together, these tools make the path from curiosity to purchase faster, smarter, and more intuitive than ever.”

With EPL bringing some of the best deals of the season, Amazon India’s AI-powered tools help customers make better upgrade decisions.

Whether shopping for a smartphone, a TV, or any consumer electronics product, these tools work across the entire selection- for instance, tell Rufus you want the best camera phone under a certain budget and it will filter through in real time- no scrolling, no guesswork.

Lens AI lets customers point their camera at a wall and instantly find the TV that fits it best. Narrowing down on the best noise-cancelling headphones? Review Highlights distils thousands of customer reviews into a crisp summary, so every decision is an informed one.

Price History lets customers see how a product’s price has moved over time, so they can buy with confidence knowing they are getting a genuinely good deal. Smartchoice takes the guesswork out entirely, badging the best laptop for your workflow or the right appliance for your home across prices and use cases.

The Electronics Premier League is live on Amazon.in from March 6 – March 12, 2026.

Select from the latest launches of the year to kick off your cricket season

●  Samsung Galaxy S26 Ultra: Samsung’s most powerful flagship phone yet- featuring next-gen AI camera capabilities, built-in S Pen, and a stunning titanium design. The Galaxy S26 Ultra is now available during EPL at a net effective price of ₹1,39,999
● Apple 17e: Equipped with 6.1” Super retina XDR display, A19 chip, 48MP Fusion camera and more, Apple 17e is one of the best buys for customers. Available during EPL at a net effective price of ₹64,999* including bank offer
● iQOO 15R: Performance-first 5G smartphone with flagship-grade processor and fast charging. Available at a net effective price of ₹40,999 including ₹4,000 instant bank discount.

Offer valid only on March 6

● Oakley Meta Vanguard, Matte Black, PRIZM 24K: Tap into iconic style and advanced technology with Ray-Ban Meta, these glasses are equipped with an ultra-wide 12 MP camera and allow to make hands-free calls. Available at a net effective price of ₹51,200
● Sony WH-1000XM6 The Best Wireless Noise Canceling Headphones: Powered with advanced processors and an adaptive microphone system, the WH-1000XM6 headphones deliver real-time noise cancellation for an immersive, distraction-free listening experience. Available during EPL at a net effective price of ₹38,990
● Samsung Galaxy Buds4 Pro: Featuring an iconic metal design, this product is built for all-day comfort. It also boosts advanced adaptive ANC, live translation and hands-free control. Available at a net effective price of ₹22,999
● Sony 55-inch BRAVIA 2M2 4K Smart LED Google TV: Sony BRAVIA picture quality with Google TV, 4K Ultra HD, and smart home integration. Available during EPL at a net effective price of ₹47,740
● Xiaomi 75 Inches X Pro Series QLED 4K UHD Smart Google TV: Experience cinematic 4K clarity with this smart TV. It comes with features such as Dolby Vision, HDR10+, eye care mode and more. Available at a net effective price of ₹65,999
● Fujifilm instax mini Evo Cinema Premium Edition with 20 Shots of instax mini Instant Film: This camera comes with cutting edge innovation that offers total creative control over capturing, editing, printing, recording, and more. Available during EPL at a net effective price of ₹37,999
● Boat 2026 Launch Nirvana Crown, Sonic ARC, LEDs, Haptic Feedback,50dB Hybrid ANC,Spatial Audio: Tune out the chaos and dive into pure sound with boAt Nirvana Crown TWS Earbuds that come with features such as 50 dB Hybrid Active Noise Cancellation, Spatial Audio, 6 Mics with AI-ENx Technology and more. Available during EPL at a net effective price of ₹2,499

Level up your AI game with these AI-enabled devices

From AI PCs that adapt to how you work, to smart TVs that personalise your viewing experience, to smartphones with powerful on-device AI capabilities — EPL brings together the best of what the next generation of consumer technology looks like, all in one place.

● Apple iPhone 17 Pro 512GB: Apple’s latest Pro flagship with cutting-edge A-series chip, ProRes video, and titanium design. Available at a net effective price of ₹1,45,000 including bank and coupon offer
● ASUS Vivobook S16 AI PC, Intel Core Ultra 5 225H: AI-powered laptop with Intel Core Ultra 5 225H processor, built for seamless multitasking and all-day productivity. Available at a net effective price of ₹76,490 including instant bank discount up to ₹4,500 on HDFC Credit Card and EMI
● Samsung 55-inch Vision AI 4K Ultra HD Smart QLED TV: Vision AI, QLED panel, intelligent upscaling for a personalised viewing experience. Available during EPL at a net effective price of ₹42,240
●        LG 55-inch UA82 AI Series 4K Smart webOS LED TV: LG AI-powered picture processing, webOS smart platform, 4K Ultra HD. Available during EPL at a net effective price of ₹36,240
● Samsung 653L 5-in-1 Convertible Side-by-Side AI Smart Refrigerator: WiFi-enabled, Digital Inverter, AI-powered cooling that adapts to your usage patterns. Available at a net effective price of ₹58,990 including instant bank discount up to ₹4,500 on HDFC Credit Card and EMI
● Samsung 9 Kg 5 Star AI EcoBubble Front Load Washing Machine: AI EcoBubble technology, Super Speed wash, Hygiene Steam with inbuilt heater, Wi-Fi enabled. Available at a net effective price of ₹28,365

Time to upgrade to 5G with up to 40% off on smartphones

● OnePlus Nord 5: Sleek 5G mid-ranger with clean OxygenOS experience and fast charging. Available during EPL at a net effective price of ₹32,499 including ₹1,500 instant bank discount
● Samsung Galaxy M56 5G: Feature-packed 5G smartphone with large battery and vivid display. Available at a net effective price of ₹20,999, including ₹1,000 instant bank discount
● realme NARZO 90x 5G: Budget 5G smartphone with solid performance and long battery life. Available during EPL at a net effective price of ₹12,999 including bank and coupon offer
● Redmi A4 5G: Affordable 5G smartphone offering reliable everyday performance. Available during EPL at a net effective price of ₹10,999

Power up your productivity with these laptops & tablets

● HP Victus i5 14th Gen with RTX 3050: 14th Gen Intel Core i5, NVIDIA RTX 3050 graphics, 144Hz display, built for gaming and creative workloads. Available at a net effective price of ₹72,990
● Xiaomi Pad 7 Nano Texture Display: Snapdragon 7+ Gen 3, 3.2K Nano Texture anti-glare display, Dolby Vision Atmos, 12GB RAM. . Available during EPL at a net effective price of ₹29,999

Bigger screen, better experience on these Smart TVs

● TCL 55-inch 4K UHD Smart QD-Mini LED Google TV: QD-Mini LED technology, Google TV, 4K UHD vivid, high-contrast picture quality. Available at a net effective price of ₹42,240
● Xiaomi 55-inch FX Pro QLED Ultra HD 4K Smart Fire TV: QLED display, Fire TV built-in, Alexa voice control. Available during EPL at a net effective price of ₹32,249

Music, that moves with you

● OnePlus Buds 4: Active noise cancellation, long battery life, lightweight design. Available at a net effective price of ₹5,499
● realme Buds T310 True Wireless in-Ear Earbuds: Experience uninterrupted sound with these realme buds. It offers features such as 46dB hybrid noise cancellation, up to 40 hours of total playback, dual device connection and more. Available during EPL at a net effective price of ₹1,899
● realme Buds Air: These realme buds come with features such as sound master, adaptive silence, 3D spatial and dynamic audio. Available at a net effective price of ₹3,699
● boAt Rockerz 650 Pro: 80-hour battery, Dolby Audio, touch controls, dual pairing — over-ear wireless headphones. Available at a net effective price of ₹2,199
● OnePlus Nord Buds 3r TWS Earbuds: With the longest battery life ever, these OnePlus Nord Buds come with 12.4mm driver and titanium-coated diaphragm, sound master EQ and AI translation. Available during EPL at a net effective price of ₹1,599

Beat the heat & keep it fresh with these home appliances

● Samsung 28L Convection Microwave Oven with Curd Making: 28-litre convection microwave with curd making function — versatile everyday kitchen companion. Available at a net effective price of ₹11,500, including an instant bank discount up to ₹2,000 on HDFC Credit Card and EMI
● Bosch 13 Place Setting EcoSilence Drive Dishwasher: Germany’s No. 1 dishwasher brand. EcoSilence Drive motor, Hygiene+ programme, Intensive Kadhai program. Available at a net effective price of ₹43,200

Amazon Prime

Amazon Prime in India brings together savings, convenience, and entertainment in one membership. In 2025, Prime members saved on average more than two times the cost of an annual Prime membership in 2025 on fast, free delivery alone.

Members enjoy special deals and exclusive early access during shopping events like Prime Day and Amazon Great Indian Festival, award-winning entertainment with Prime Video, unlimited ad-free access to millions of songs and top podcasts with Amazon Music, free games with Prime Gaming, and access to e-books and magazines. Prime members also get 5% cashback while shopping with Amazon Pay ICICI Bank credit card on Amazon and earn unlimited 2% reward points at hundreds of Amazon Pay partner merchants.

With tiered membership plans starting at ₹399, Prime is designed to deliver speed, value, and convenience to customers across India, from metros to the smallest towns.

Maximise Your Savings with Amazon Pay

Customers can shop smarter and save more with Amazon Pay through a wide range of payment and reward benefits, including unlimited 5% cashback for Prime members and 3% for non-Prime members on the Amazon Pay ICICI Bank Credit Card, along with welcome rewards worth up to ₹2,500.

Eligible customers can also access instant credit of up to ₹60,000 via Amazon Pay Later, enjoy exclusive shopping rewards, and shop affordably through the ₹99/day EMI store across mobiles, electronics, fashion and appliances. With Rewards Gold, customers can earn assured 5% cashback across 15+ brands and categories by completing payments in three months, plus additional cashback and Rewards Gold benefits — including 5% off for Prime members on orders above ₹799 and 10% cashback for all customers on orders above ₹499 — making shopping more rewarding for millions of customers nationwide.