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Radisson Rewards, the global loyalty programme of Radisson Hotel Group, has surpassed 27 million members in just three years — a milestone reflecting its growing global footprint and strong brand affinity. In 2025, the programme accelerated its expansion through a series of strategic partnerships spanning banking, retail and travel, enhancing member engagement and delivering greater everyday value.
The Group’s global portfolio now covers more than 1,600 hotels and resorts, offering members a wider network for point redemption than ever before. The newly added partnerships expand both earning and conversion opportunities, aligning with Radisson’s strategy to position its loyalty ecosystem as lifestyle-driven rather than limited to travel.
Strengthening financial partnerships
Radisson Rewards has broadened its global banking alliances across the UK, Europe, the Middle East and Asia. In Saudi Arabia, Al Rajhi Bank, the region’s largest financial institution, has joined as a key partner, enabling customers to convert loyalty points directly into Radisson Rewards. The network is further strengthened through new tie-ups with HSBC Bank in Qatar and the UAE.
In India, Radisson Rewards has partnered with HDFC Bank and Axis Bank, offering members enhanced rewards integration in one of the Group’s fastest-growing markets. The Group signed 33 new hotels and entered 11 new cities in India during 2025.
In the United Kingdom, the programme partnered with Capital on Tap, granting its PRO customers an automatic tier match and allowing point transfers from the bank’s loyalty platform to Radisson Rewards.
Expanding lifestyle and travel partnerships
Radisson Rewards has launched the Radisson Rewards Shop, enabling members to earn points on purchases from leading global brands such as Apple, Adidas, Nike, Sephora, and Samsung. Currently available in the UK, US, India, Spain, France, Italy and Germany, the platform turns routine shopping into a rewarding experience while strengthening brand loyalty beyond hotel stays.
The programme has also extended its partnership with GetYourGuide, enabling members to earn points for tours, excursions and activities worldwide, further enriching their travel experiences.
With one of the hospitality sector’s most streamlined tier systems, Radisson Rewards allows members to reach top-tier status twice as fast as most global loyalty programmes. The combination of flexible redemption, dynamic partnerships and fast-track progression offers members greater value and engagement.
Ana Martinez de Velasco, Global Director of Radisson Rewards, said:
“These partnerships reflect our commitment to expanding Radisson Rewards beyond hotel stays and creating a truly global lifestyle programme. By integrating with leading brands across banking, travel and retail, we are giving our members more ways to earn, more ways to engage, and more reasons to stay loyal.”
