Tech Explained: Brahma AI bets on trust as the next digital infrastructure in Simple Terms

For centuries, communication was largely text-based. The medium evolved—from papyrus to print to email—but the human behind the message remained central.

In the past decade, however, communication has become predominantly audio-visual. Short-form video, livestreaming and immersive formats now dominate digital engagement. AI tools have accelerated this shift, enabling high-quality video generation, voice cloning and photorealistic avatars at minimal cost.

The implications are far-reaching.

Narasimhan cited examples of synthetic speeches attributed to public figures circulating online, resonating emotionally with audiences who often cannot distinguish between real and AI-generated content. “Humans are connecting to synthetic intelligence without knowing it,” he said.

In such a landscape, he argues, the focus shifts from what is being said to who is saying it.

Brahma AI is building enterprise-grade “digital humans”—AI-generated avatars that replicate an individual’s likeness and voice, with explicit consent and governance controls.

In entertainment and advertising, celebrities can license digital versions of themselves for campaigns—reducing production time and enabling multilingual outreach. In healthcare, physicians can use digital avatars to communicate with patients at scale. In financial services, leaders can deploy personalised, localised investor communication.

“If a founder is preparing for an IPO and needs to address investors across geographies and languages, a digital human can extend that presence,” Narasimhan said.

But the company’s core proposition is not content creation—it is compliance and control.

Every digital human created through its platform, he said, is traceable, auditable and used only with the consent of the individual it represents. “The digital human belongs to the human,” he emphasised.