Health Update: Health Update: Wellness Benefits Branded Residences Boom – What Experts Say– What Experts Say.
MILAN — From Miami to Dubai, luxury brands across categories like fashion and cars are benefiting from the branded residence boom. The wellness industry has become the latest to take a slice.
In January, Visionnaire, the Italian design and bespoke interior architecture firm, and The Longevity Suite, a biohacking and antiaging city clinic network, announced a partnership they say will pioneer a new way of living. It’s one of the first residential collaborations of this type, bringing together the worlds of wellness and design.
Beyond the Spa
So how exactly is longevity and wellness architected into living spaces?
The Longevity Suite and Visionnaire say they have a model that sets the tone for future projects. The two have envisaged apartments, shared wellness areas, a dedicated in-house Longevity Suite clinic, a digital health monitoring platform and a curated collection of bespoke furnishings and circular materials designed by Visionnaire.
Visionnaire’s chief executive officer Leopoldo Cavalli said the aim is for the residences to have features such as advanced air microfiltration systems ensuring constant indoor air-quality control, water microfiltration systems for purity and safety, DMX lighting systems with programmed circadian-friendly light scenarios, immersive Dolby Atmos audio systems supporting acoustic comfort and relaxation, and low-emission finishing materials and furnishings.
“Together, these elements create a controlled living ecosystem focused on health and environmental quality,” Cavalli told WWD, adding that each residence will include a private mini spa and functional training area for daily thermogenic training combining heat, cold and exercise with a permanent medical presence in the building.
“Health and wellness are no longer just a moment or an occasional experience but have become a permanent part of architecture and daily life,” The Longevity Suite said in a statement.
The companies are in the process of interviewing Italian architecture firms to define the design concept. The first project will be executed in Milan, while international developments will follow in Dubai, Riyadh, Cyprus, Marbella, Miami and Shanghai.
Oniro Group teamed up with New York City-based jewelry and watchmaker Jacob & Co. for the Beachfront Living by Ohana situated between Abu Dhabi and Dubai.
Courtesy of Oniro Group
The Data Behind the Boom
According to the 2025-26 branded real estate report by Savills, branded residences are being constructed at an unprecedented rate. In 2025, the number of branded residences rose to 910 from just 323 in 2015. That number is expected to surge to 1,747 by 2032. Experts say with wellness and longevity becoming top of mind, firms in that field have the potential to outpace other luxury sectors.
By comparison, the global wellness economy is projected to reach $9.8 trillion by 2029 from $6.8 billion in 2024, the latest data from the Global Wellness Institute showed. A major driver of this trend is the “rampant chronic disease and mental unwellness.” GWI predicts that the industry will grow at an even faster pace (7.6 percent annually) through 2029, when it will approach $10 trillion.
Fashion brands, with their strong identity and loyal consumer base, are already benefiting from the relatively untapped potential of the high-end real estate market. Among the top names by number of projects in the pipeline until 2030 are Elie Saab, Giorgio Armani, Fendi, Missoni and Versace, which have all inked deals with partners around the world to lend their visions to the real estate world and expand their concept of living as a powerful extension of their brands.
The Biohacking Suite at The Longevity Spa inside the Portrait Milano hotel.
Tim Labenda/Courtesy of The Longevity Spa
How Wellness Has Been Incorporated
So far, hospitality chains and establishments that have interwoven wellness from the start are at the forefront of the trend. Savills highlights branded residences from boutique resort operators such as Soneva; COMO, which specializes in holistic wellness, and Lefay, a luxury wellness resort in northern Italy focused on combining high-end hospitality with environmental sustainability and innovative spa concepts. Lefay’s residences in the Dolomites benefit from direct access to the resort’s services and food and beverage.
Such ventures underscore how the growing importance of wellness, sustainability and experiential travel are shaping future demand, the report said, adding that wellness and hospitality are now key differentiators in Bangkok, Thailand, the Riviera Maya in Mexico and Ras Al Khaimah in the United Arab Emirates, “where medical tourism and spa-led resorts are global standards.”
Six Senses, a hospitality and wellness pioneer, has taken wellness living a step further. Owned by IHG, the chain has homes in luxury destinations like Fiji, Dubai, the Loire Valley in France and more. Its Forestias, Thailand, property offers residents access to a private health center. In terms of architecture, quarters are raised off the ground to enhance views of the surroundings and improve natural ventilation through the home. In addition, villas are outfitted with shaded terraces for socializing, relaxing or practicing yoga.
In branded residences capitals like Miami, developers have also experimented with incorporating the wellness ethos into everyday living.
Ryan Shear, a managing partner at PMG, said one of the best examples of its wellness-oriented projects are the Waldorf Astoria residences in Miami.
The spa features healthy eating on-site and an atmosphere that facilitates mental and physical health. “Certain people don’t just want to live healthy, they want to eat well, want to breathe good air, they want to drink filtered water…and there are people who want to get much deeper and understand what longevity means,” Shear said, adding that clients have specific requests for amenities like hyperbaric chambers, a sealed vessel that provides oxygen at higher-than-normal atmospheric pressure to increase oxygen levels in the bloodstream and tissues.
A Six Senses Spa entrance.
Courtesy of Six Senses
Another emerging trend is having an in-house concierge doctor.
PMG is working on the Frida Kahlo residences in the Wynwood district of Miami, where it is partnering for the first time with Baker Health, a firm that specializes in medical health and wellness and will be present within the building’s facilities.
Prices for branded residences vary. Units at the Frida Kahlo Wynwood residences span from 396 to 1,171 square feet and are priced between $500,000 and $1.6 million. For fashion properties like the Avenia Residences by Fendi Casa in nearby Aventura, Fla., homes start at $5 million.