Health Update: Health Update: Private Brands Powering the Future of Health & Wellness – What Experts Say– What Experts Say.
NEW YORK — The first session in the four-part Health & Wellness series from Think Blue and retailmediaIQ is now available for replay.
This one-hour discussion provides exclusive data and insights from NielsenIQ (NIQ), led by Sherry Frey, and gathers senior leaders across retail and private brands to explore how Health & Wellness has shifted from niche to necessity.
What We Covered
• Performance Spotlight
Private-brand Health & Wellness items are exceeding expectations and reshaping competitive dynamics.
• Customer Loyalty
How commercial leaders can convert trial into repeat, trusted engagement.
• Growth Levers
Strategies to speed up growth and increase share in Better-for-You categories.
• Access & Affordability
Why private brands are specially positioned to make health-forward products more accessible.
Health & Wellness is no longer optional for shoppers. Expectations around transparency, value, and efficacy continue to grow, and private brands are responding with innovation, accessibility, and trust.
Featured Speakers
- Sherry Frey, VP Total Wellness, NielsenIQ
- Parag Shah, Founder & Partner, Think Blue
- Peggy Davies, President, PLMA
- Doug Baker, Vice President, Industry Relations, FMI
If you focus on private brands, OTC, vitamins, supplements, or a broader wellness strategy, this session provides actionable insights for 2026 planning.
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