Lifestyle Trend: Why Italy is the ultimate 2026 travel destination You Should Know

Italy is one of those countries that offers a full itinerary for travellers keen to explore, whatever time of year they are visiting. Its diversity is so great that you can enjoy luxurious skiing experiences in winter; follow in the footsteps of emperors, gladiators and common folk alike in times gone by in spring; be sipping on a Negroni on the Amalfi Coast in summer; and cycle through the Tuscan or Lombardy countryside in autumn. And you’ll have the absolute best time doing so.

If you’re already dreaming of tucking into the finest pasta dishes, pizza and gelatos, we take a deeper look at why Italy is the ultimate 2026 travel destination.

History and culture

Italy’s history is full of tales of grandeur and artistry, from the Roman Empire’s mighty legacies to Renaissance masterpieces, with each era having left its mark on this remarkable nation.

Wander through the cobblestone streets of Florence, where Michelangelo and Da Vinci changed the course of art forever and head into the cathedrals and galleries to catch a glimpse of their famed works. Or venture further south to Pompeii, where ancient ruins tell stories frozen in time, with each fresco revealing glimpses into daily life before the cataclysmic eruption that altered everything.

On your travels, be sure to embrace local traditions as you experience vibrant festivals celebrating centuries-old customs. Whether it’s Venice’s Carnival or Siena’s Palio horse race, these events bring communities together in joyous celebration.

Fulfilling food

When you think of Italy, you’ll no doubt be dreaming of the cuisine; it truly is a culinary paradise that never fails to amaze. Each region boasts its own specialties, reflecting local traditions and ingredients – from the rich sauces of Bologna to the fresh seafood of Sicily, there’s something for every palate.

Don’t forget about pasta, it’s an art form in itself – whether it’s handmade ravioli or perfectly al dente spaghetti, you’re sure to be transported straight to Italian heaven. And gelato is a must-have treat after every meal. With flavours ranging from classic pistachio to innovative combinations, it’s impossible not to indulge.

Countryside treasures

Italy’s countryside is full of hidden gems ready and waiting to be explored, and why not do it by bike? Choose from a variety of cycling holidays in Italy and picture yourself travelling across rolling hills adorned with vineyards, olive groves stretching across the horizon, and quaint villages that seem untouched by time.

Tuscany stands out as a prime example – its landscapes are painted with vivid colours each season, offering a beautiful setting for exploration. Here, you can immerse yourself in local culture while sipping Chianti or sampling artisanal cheeses.

Then there’s Umbria, often overshadowed by its famous neighbour but equally enchanting. The region boasts charming towns like Assisi and Spoleto, rich in history and art.

Coastal gems

Offering those picture-postcard views, the coastline of Italy and its charming towns offer a treasure trove of delights for those looking to indulge in la dolce vita. 

The Amalfi Coast, with its vibrant cliffside villages, enchants visitors with stunning panoramic views and winding roads. Each town has its own unique character; Positano dazzles with pastel-coloured buildings, while Ravello offers tranquil gardens overlooking the sea. 

Sicily, meanwhile, boasts crystal-clear waters and beautiful beaches like San Vito Lo Capo, where you can unwind on sandy shores while savouring fresh seafood from local markets. Take a look at booking holiday rentals in Sicily so you can enjoy your own space, privacy and enjoy that laid-back 

Further north, the Cinque Terre captivates travellers with its colourful seaside villages perched on rugged cliffs. Hiking trails connect these gems, allowing for unforgettable experiences in nature.

City stops

If you can’t get enough of the city life, you’ll be in for a treat in Italy with the fantastic range of history, art, culture and food to be discovered across the board.

Rome stands as a living museum with its ancient ruins and vibrant street life. Wander through the Colosseum and Roman Forums or lose yourself in the Vatican’s art treasures.

Florence is sure to ignite creativity with its Renaissance charm. The Uffizi Gallery houses masterpieces that inspire artists worldwide, while quaint streets invite leisurely strolls and regular coffee stops.

Venice offers an unforgettable experience among its iconic canals. Be sure to take an iconic gondola ride to uncover some hidden gems which are tucked away from bustling tourist paths.

Milan, meanwhile, blends tradition with modernity seamlessly, showcasing high fashion alongside historic landmarks like the Duomo. Art lovers will appreciate Leonardo da Vinci’s Last Supper nearby.

Sublime skiing

Italy’s ski resorts are ideal for winter sports enthusiasts, with the majestic Alps providing the ideal backdrop, ensuring you experience some of the best slopes in Europe.

The Dolomites offer amazing views and perfectly groomed runs – ideal for beginners or experts, and the charming Alpine villages only add to the allure, providing cosy lodges and delightful local cuisine after a day on the slopes.

For those seeking luxury travel experiences, Italy doesn’t disappoint. Whether you’re sipping hot chocolate by a fireplace in a luxurious chalet after an exhilarating day skiing or indulging in wine tastings or pampering yourself at high-end spas while soaking up stunning mountain vistas, you’ll be in good hands here. 

What’s more, the Milano Cortina 2026 Winter Olympics are set to ignite excitement across Italy with the prestigious event being held in February and highlighting the country winter sporting hot spots.