Market Update: Valentine’s spending seen at THB 2.9bn, highest in six years: UTCC – Full Analysis

Market Update: We break down the business implications, market impact, and expert insights related to Market Update: Valentine’s spending seen at THB 2.9bn, highest in six years: UTCC – Full Analysis.

He added that tourism is also underpinning confidence, with the return of foreign visitors—particularly Chinese tourists—seen as a positive signal. While many respondents believe prices have risen, they still plan to spend because Valentine’s Day falls on a weekend and government stimulus measures are helping to support the economy.

Restaurants and dinner cruises top celebration venues

Asked how they plan to celebrate, respondents most commonly chose restaurants or dinner cruises (32%), followed by celebrating at home (18.8%) and shopping malls (15.4%).

Recipient’s preferences lead gift-buying criteria

For gift purchases, the top consideration was the recipient’s preferences (21.4%), followed by convenience (15.0%) and personal income (13.1%).